The Ends, the Means In marketing America, we usually think we can justify anything by the results. The means don't seem to matter. It's bottom line, baby. That is not the Way of Christ. He would take no short cuts. He wouldn't jump off the temple even if people would be impressed. So we find ourselves caught between these two ways: the way of our culture (where the ends justifies the means) and the Way of Christ. I often hear people talk about what's happening at some church and the ultimate justification is "they must be doing something right" -- because of attendance, baptisms, etc. But I never find things like that as criteria of faithfulness in scripture. Or I hear people from Christian colleges justifying anything by saying, "Hey, we're building dorms . . . enrollment's increasing . . . we're having to turn people down . . . we must be doing something right." Following Jesus means pursuing the right ends by the right means. What we don't like is that the right means is often unpopular, difficult, and slow. Painfully slow.